Naama Tal, MBA in Business Administration, specialized in marketing. Hebrew University, Jerusalem.
Vast expertise as Marketing Director in various businesses such as the wine and beverage industry, food industry, communications, internet and media in large companies such as: Unilever, Carmel Winery, Yellow Pages and the Israel Postal Authority.
Over 10 years of experience in marketing and business strategy consulting for a vast variety of large organizations.
Marketing Communications academic lecturer at Sapir College.
The bottom line is finding the accurate business angle in order to effectively suit work process and solutions to the organization and staff. By matching the two I successfully provide optimal tailor made solutions.
• Professionalism, vast knowledge and marketing experience are some of my main assets. I am not only a consultant but also a field player who has gained actual experience which enables me to provide customers with the most accurate professional service they require.
• I provide managerial tools and vast knowledge to executives and business owners. The manager is therefore free to work independently and successfully run the business without requiring any further outsource services.
• I am able to find creative solutions for even the most complex situation using any given budget.
• I provide tailor made solutions using my ability to see the big picture and provide the organization with the optimal consulting service required at that given time.
Services Rendered
Strategic consulting is based on the strategies of the organization, business, project or brand etc. according to a 360 degree business strategy positioning model which includes 9 steps:
1. Mapping the current domestic and competitive business position according to various strategic marketing models.
2. Creating or reviewing vision and attributes.
3. Definition of relevant market and segmentation.
4. Creating a unique positioning and identification.
5. Definition of core products/services.
6. Definition of required marketing strategy.
7. Creating or recreating company branding such as: logo, slogan etc.
8. Managing and organizing required changes in order to implement new strategies.
9. Definition of goals and objectives which will maximize the organization's success.
Marketing consultancy includes preparation of a tactical marketing plan which derives from strategic decisions and results in goal realization. The plan incorporates all marketing aspects and consists of required activity definition (domestic and external), budget and schedule:
• Products or services – development of new services/products or upgrading existing ones.
• Defining pricing strategy.
• Defining both actual and virtual distribution strategy.
• Developing a marketing communication plan: advertising, PR, sales promotion, personal sales, required marketing aids, internet presence which includes: website, innovative internet tools, social media, word of mouth and more..
• Defining the process which the customer goes through as of being a potential customer and up to becoming a recommending and loyal customer.
• Emphasizing the service by using actual brochures and leaflets.
• Domestic marketing - training staff of all levels so they are familiar with the marketing of the organization or project.
Monitoring the implementation of the marketing plan, including:
• Selecting and activating subcontractors who are professionally selected to successfully carry out the assigned targets and plan objectives within the defined schedule (copywriting, graphic design, PR, advertising, website and more)
• Brainstorming and collaborative thinking regarding ongoing marketing strategies.
• Recruitment, training and developing the sales array.
• Overseeing the implementation of company branding in all relevant fields.
• Developing marketing tools such as sales and marketing workshops and training programs etc.
• Monitoring plan realization development.
Managerial development, works according to "the bottom line" model which is aimed at improving business results by a collaborative effort of all staff levels in order to maximize results. This process uses various tools such as: workshops in which the organization's vision and attributes are defined, seminars and training sessions on various topics, connecting staff to company vision whilst working to define their own personal vision, accompanying executives through thought processes, personal and business coaching, planning a domestic communication strategy, developing domestic communication channels, job description correlating with future goals as defined and emphasize the employee's strongest qualities, employee assessment and more..
The steps are as follows:
1. Mapping four levels of organization requirements: organization, department, job, and employee.
2. Developing a plan which is tailor made to answer each and every requirement.
3. Implementing the plan within the organization whilst monitoring and analyzing data and conclusions throughout the process.
